Filling the Gap in Faith & Fashion
Grounded Revival was featured in a piece by The Story Exchange on "Muslim women entrepreneurs offering faith and fashion" in the Month of Ramadan. Firstly, I just want to say how honored I am to be included in such a beautiful piece and to be shoulder to shoulder with two other amazing brands!
In her article, Zoya Hasan, indicates that "those [muslim businesses] that offer modern lifestyle items are few". In fact, through her research she found that "a 2012 study showed only 1% of Muslim-owned businesses in the U.S. sold clothing or jewelry". Living and growing up in Alberta, Canada, I can confidently say that I am not shocked by this statistic. Why? Quite simply - I lived this statistic and oh did I feel it!
As muslims - female muslims - you grow up learning to cope with what is available, as did your parents, many of which immigrated to Canada. With the technological shift that we experienced in combination with the rise of female entrepreneurship, this will no longer be our future! I work with and partnered with many amazing female-run muslim brands in the short 4 months of Grounded Revival's existence. And as Hasan so tactfully states "[these] brands [embrace] Muslim identity and are filling a need in the U.S. and Canadian markets".
For the full story, click HERE
Wishing you peace and Eid Mubarak!